Spiderman 3 London Premiere opened Pandora`s Box

Released on = May 17, 2007, 1:17 am

Press Release Author = apt marketing & pr ltd

Industry = Entertainment

Press Release Summary = It was West Midlands based AV production house, Show
Support, that assisted in creating the largest media extravaganza ever seen at the
movie premiere of Spiderman 3. The stars, including Toby Maguire, Kirsten Dunst and
James Franco, were out in force on the red carpet in Leicester Square.

Press Release Body = Amanda Davies from AD Event's creative production featured the
largest LED Screen structures and Media Show ever seen at a movie premier in
Leicester Square - all worthy to premier the largest budget movie to date.



A total of 172 Lighthouse R16 LED Panels were used all supplied by Kevin McGuire of
LED Screen Hire Europe. The panels were constructed as 7 tower blocks to create a
Manhattan Skyline visual. Media content and control was via 3 x Pandoras Box Media
Servers driven by Coolux Media Manager and an Avolites Pearl Expert. Media Content
was supplied by Jason Bridge and Darren Seger.



Dave Mulcahy - Projects Director from Show Support comments 'Pandoras Box was used
to spread video content over the screens, together with synchronised audio feeds to
the pa system. This allowed the screens to be treated as 7 individual 'blocks' or a
single surface across which content could be positioned in any chosen position'.



Pandoras Box Media Server offers the best, high performance link between light,
projection and digital image composition. It's a hard- and software based solution
that unites modern computer technology and intuitive media control. Pandoras Box
allows you to arrange videos, images and live camera freely. Change colour, form and
position, synchronise audio and animate three dimensional objects. The possibilities
are endless.



CCTV supplied onsite broadcast facilities and provided Pandoras Box with Direct
camera feeds for the Red Carpet guests / interviews which were inserted as another
layer on the server.



Red Carpet guests also included the Main Cast members and Director / Producer and a
host of stars from TV, Radio and various sporting personalities...


Web Site = http://www.showsupport.co.uk/tech.asp

Contact Details = Rich Rowley
Show Support
rrowley@showsupport.co.uk
01527 577977

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